Hacking Longevity: How Three Generations Over 50 are Navigating Longer Lives

Hacking Longevity: How Three Generations Over 50 are Navigating Longer Lives

Hacking Longevity: How Three Generations Over 50 are Navigating Longer Lives

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Hacking Longevity: How Three Generations Over 50 are Navigating Longer Lives ​- Lori Bitter

Learn how Generation X, Baby Boomers and the Silent Generation are approaching their lives today, what they see for their future, and how they are hacking the transitions of aging and the potential of living to 100.

The new generation of caregivers differ from the Baby Boomers and these differences will impact everything.


In "Hacking Longevity" by Lori Bitter, you will:

  1. Understand the five segments that emerged from the Hacking Longevity research; 
  2. Identify changes in life-stage patterns; 
  3. Understand the implications of increased longevity on families, their structure and behavior (and their planning for longer lives); 
  4. Explore challenges and issues when it comes to the workplace, housing, finances, education, and particularly leisure/person fulfillment; 
  5. Gather insights on late-in-life planning, including giving, legacy, housing, and end of life. 

This on-demand webinar is a recording of a recent live webinar. Check our WEEKLY REBROADCAST SCHEDULE where there is no need to take the online quiz to receive CE. You may also take this on-demand course any time for 1 hr CFP®, CRC®, and other Continuing Education Credit when you pass the online quiz. 

Lori K. Bitter, The Business of Aging.

Lori K. Bitter, The Business of Aging

Lori Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at The Business of Aging. She serves as publisher of GRAND – the digital magazine for grandparents. Her book, “The Grandparent Economy” is now available at Paramount Market Publishing or on Amazon.com.

Retirement planning experience

Lori is the former president of Continuum Crew and Crew Media, owner of Eons.com. She was president of J. Walter Thompson’s Boomer division, JWT BOOM, the nation’s leading mature market advertising and marketing company and led that firm’s annual Boomer marketing event for five years. Prior to that she led client service for Age Wave Impact. Lori has more than 30 years of advertising, public relations and strategic planning experience. She is the contributor to five books on aging consumers, and is a leader in research on topics relevant to the senior and boomer population. Lori was recently featured in the Los Angeles Times, on CNBC, Forbes magazine and named to Entrepreneur Magazine’s 100 to Watch List. She holds a MS in Advertising, and is a former Associate Professor of Advertising and Public Relations.

Retirement planning thought leadership and expertise

A sought-after speaker, Lori has presented research, trends and analysis about mature consumers and the longevity marketplace to more than 200 conferences and events in the United States, the United Kingdom and Europe. This includes: Booz Allen, Consumer Electronics Show – Silvers Summit, The Macquarie Speaker Series (OATS NY), Educational Travel Conference (ETC), American Advertising Federation (AAF), Healthcare Unbound, National Retail Federation, Outdoor Industry Association (OIA), National Association of Recording Merchandisers (NARM), Marketing to Women Conference (M2W), White House Council on Aging State Meetings, National Association of Home Builders (NAHB), Gerontological Society of America (GSA), American Society on Aging (ASA), What’s Next Boomer Summit, Silicon Valley Boomer Venture Summit, Beyond the Numbers Summit, LiveWire – The Conference, Oticon, Assisted Living Federation of America (ALFA), AARP, International Mature Market Newwork (IMMN), AgeTek, California Assisted Living Association (CALA), Leading Age, Pacific Coast Builders Conference (PCBC), North State Builders Industry Association (BIA), United Methodist Church Foundation and more.

Invest in Your Retirement Expertise.

1 hr CFP®, CRC®, and other CE Credit Reporting

We are a CE Quality Partner of the CFP Board of Standards and the professional development partner of the International Foundation for Retirement Education (InFRE).

We will report your CFP® and/or CRC® credit (no additional reporting fee). Please add your ID at checkout. You are responsible for reporting all other certification CE credit.

Over 50 courses are accepted for continuing education (CE) credit for those who have earned the Certified Financial Planner® (CFP®) certification, the International Foundation for Retirement Education’s (InFRE) Certified Retirement Counselor® (CRC®) certification, the College for Financial Planning’s Chartered Retirement Plan Consultant (CRPC) certification, the American College’s designations (ChFC, CLU, RICP), Retirement Management Analyst designation (RMA), ASPPA and other certification or designations.

CFP BOARD - CE Quality Partner - Retirement Resource Center

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